Every year, around 600 babies are born to serving Naval personnel. That’s a lot of new members in our thriving community!
We wanted to provide Naval families with a little gift for their newest additions, and let the children know there is great support out there for them.
As our CEO Clare Scherer said on BFBS Radio recently:
“It’s a really nice thing that you can also keep forever. It’s quite small. It’s quite sweet. And I think it’s something that they’re just gonna love and treasure.”
To find out how you can claim a bib for your child, please email firstname.lastname@example.org.
We’d love to see as many cute #NavalBaby photos on our website and social media channels, so please tag us on Twitter or Facebook once you have received them.
You can listen to Clare’s full interview with George Wedlake on BFBS Radio, or read the transcript below.
Clare: So we know that around 600 babies are born to serving Naval personnel every year. We wanted to find a way to welcome them to our naval family And really just introduce them to the fact that throughout their child’s life, there is great support for them from both the Naval Children’s Charity and lots of other naval charities.
So we have created a wonderful little bandana bib with a very simple logo on. It doesn’t say charity on there. It’s just a little image, and we’re sending it out free to our families, when they email us and tell us about their new baby. We’re using the hashtag #NavyBaby and #MadeInTheNavy. It’s just a little welcome. Congratulations. And making them feel part of the whole naval family community,
George: I understand it is a very touching gift. It’s a nice welcome to the Naval community and the Naval world. But how did you nail it down to the specific product? Because as a parent of two children: one is two and the other four months old, I would say the more bibs, the better. Is that kind of the thought process behind it?
Clare: It is and it’s also kind of one size fits all, depending on the age of your baby. We looked at babygros, or those lovely muslin cloths, but actually babygros come in all different sizes. So it seemed like a very simple thing. And actually, it’s a really nice thing that you can also keep forever. It’s quite small. It’s quite sweet. And I think it’s something that they’re just gonna love and treasure. We only launched it a couple of weeks ago, we’ve had about 60 fly out the doors already and lovely pictures coming in of our babies in their bibs, which is just brilliant.
George: So for any parents who are looking to get one of these, how do they share their interest? How do they share the details with you about their child?
Clare: Well, the details are coming on the website soon. So look on the website, or they email us at NCC@navalchildrenscharity.org.uk and just tell us where they’re serving, tell us the age of your baby and or when you’re expecting your baby. We’re getting mums to be, which is great.
George: And in terms of sharing images of their babies with these bibs, how do they get in touch with those?
Clare: They can email them or they can put them on social media and tag us in it or they can send it to us through Facebook. We have a Twitter handle which is @navalchildren. So if they’re happy to put their baby pictures out there and tag us in it, that would be fantastic.